Lou DiBella-Probellum Announces Strategic Partnership




One of American boxing’s prominent promotional figures of the past 20 years has been looking for a bigger selling point over the past two years. And now, Lou DiBella found one in Probellum Entertainment.

Probellum made the announcement on Tuesday afternoon that DiBella’s stable of fighters now have an outlet with more promotional “weight” behind them,

Since the release of Probellum,

The strategic partnership will see Probellum, a global promotions and media company launched last year, and the legendary DiBella collaborate on multiple fronts in an effort to advance their shared vision of advancing the sport of boxing.

This will include co-promotion activities around key fighters from the DiBella Entertainment stable, grassroots boxing support in the United States, and the continued growth of Probellum’s international network of co-promotion partners.

“Today is a milestone day for Probellum. I am delighted to be able to officially announce our strategic partnership agreement with the great Lou DiBella,” said Richard Schaefer, President of Probellum.

“Lou and I have known and worked together for many years and his influence and reputation in boxing needs no explanation.

“He’s led big changes in the past and alongside the great team we’re building at Probellum, I’m confident we can create a new era for our sport.”

“Boxing needs to change. For too long, self-interest and politics have stood in the way of what fighters and fans truly want – the best against the best, in places around the world,” added Lou DiBella, President of DiBella Entertainment.

“I have spoken a lot about the need to transform our sport and I am delighted to have found people who share this vision and are taking important steps to make it a reality.

“Probellum is the only company in the market with the vision and strategy to disrupt boxing’s status quo on a truly global scale and I didn’t hesitate to start collaborating when they called me. Change is coming and we are ready to go.

DiBella is a longtime figure in boxing, including in his previous matchmaking role with HBO Sports in the United States. He has been promoting fighters through his own company for over 10 years.

However, he has struggled to get the biggest deals for his fighters, recently because he was not aligned with Top Rank Boxing or Premier Boxing Champions etc. and their TV deals with ESPN and Fox Sports, etc.

That will now change, as Probellum continues to source world champions like WBC bantamweight titleholder Nonito Donaire and IBF flyweight champion Sunny Edwards to name just two.

DiBella also has real leverage currently in his promotional deal with the new undisputed lightweight champion. George Kambosos from Australia. Kambosos is aiming to defend the titles he won last November in New York against Teofimo Lopez in his native country this summer.

It is believed that former undisputed champion Vasyiliy Lomachenko will be his opponent in the match at an open-air stadium which could accommodate 30-40,000+ fans. Obviously, Probellum will now be part of this promotion and Australian national PPV negotiation etc.