SleepyCat collaborates with Nikhat Zareen and Srikanth Kidambi for their new campaign

SleepyCat has launched a new campaign for its flagship Ultima mattress featuring sports personalities such as Nikhat Zareen and Srikanth Kidambi. Through a series of videos, the campaign aims to highlight the comfort and support features of the mattress. The videos feature Nikhat Zareen and Srikanth Kidambi at the peak of their sporting performances in the ring and on the court, juxtaposed against their everyday laid-back personalities.

“Our mission has always been to provide unparalleled comfort and restful sleep solutions to all Indians and our award-winning sports champions are no different. To partner with Nikhat Zareen and Srikanth Kidambi – two stalwarts who make India proud wherever they go, and being part of their journey is an exceptional achievement. As two exceptional athletes, they aim for and achieve nothing less than the gold standard, and we are happy to be their gold standard when it comes to sleep,” said Kabir Siddiq, Founder and CEO of SleepyCat. .

As the 2022 IBA Women’s World Boxing Championship gold medalist, Nikhat Zareen says she was brash and invincible at the peak of her performance in the ring. Yet when it’s time to rest and recuperate, she likes to sleep cool and opt for a mattress that supports her through the night. Maintaining a gold standard in everything it does, Nikhat aims, dreams and achieves nothing but the best, and SleepyCat’s choice of Ultima Mattress is in keeping with that thought.

Srikanth Kidambi, known for his high-speed performance and dexterity on the court, is featured in SleepyCat’s Ultima Mattress campaign as the next athlete in this pioneering series. The video alternates between Srikanth on and off the pitch, contrasting his blistering speed during a game with the refreshing sleep that follows. As someone who has pushed himself to the limit in every game he plays, Srikanth admits to giving in to comfort at night. Missing the target is never an option for Srikanth, whether he delivers the winning smash or picks the right mat for himself.

Read also : dezerv. launches the #youdezervbetter campaign


follow us on Twitter, instagram, LinkedIn, Facebook