“We are thrilled to partner with Dwayne Johnson and his Project Rock brand to incorporate these innovative shoes into the UFC’s signature fight kits,” said Tracey Bleczinski, UFC Senior Vice President of Global Consumer Products. “The main mission of Project Rock brand, to help individuals on their journey to achieve greatness by equipping them with the right tools, aligns with the determination, dedication and perseverance of UFC fighters, as they pursue greatness in their own right, both inside and outside the Octagon.
This new partnership with the UFC will provide massive exposure to Project Rock brand, providing significant visibility in front of the UFC’s global fan base of over 625 million people and over 187 million social media followers, including the 900 million TV households in 175 countries with access to broadcasts of the UFC. The deal also provides opportunities to create additional exposure through original UFC content across linear, digital and social media platforms.
Co-branded Project Rock x UFC footwear will be available for sale in retail outlets worldwide and online later this year through a network of key global retail partners. More details on retail availability will be announced at a later date.
For more information about the UFC, please visit www.ufc.com
About the UFC®
The UFC® is the world’s leading mixed martial arts (MMA) organization, with over 625 million fans and 187 million social media followers. The organization produces more than 40 live events a year in some of the world’s most prestigious arenas, while broadcasting to nearly 900 million TV households in more than 175 countries. The UFC athlete roster includes the world’s top MMA athletes representing over 75 countries. The organization’s digital offerings include UFC FIGHT PASS®, one of the world’s leading combat sports streaming services. UFC is owned by global entertainment, sports and content company Endeavour, and is headquartered in Las Vegas, Nevada. For more information, visit UFC.com and follow the UFC on Facebook.com/UFC, Twitter, Snapchat, Instagram and TikTok: @UFC
About Project Rock
Founded in 2017, Project Rock is the innovative performance brand from Dwayne Johnson and Under Armour, designed for the toughest workers in the room. Wear tested by Johnson in the Iron Paradise, Project Rock gives you the tools and motivation to complete any workout. With the Brahma Bull representing the strength, resilience and mana needed to cross any obstacle, Project Rock offers innovative performance footwear, apparel and accessories.